When I’m shouting from the rooftops about the importance of storytelling and connection, I make sure to lead by example in my own welcome sequence! Subscribers enter my list via my lead magnet or a general email opt-in (which then gives the LM as a gift), so their first email varies. I use this sequence to give context on who I am, share relatable moments, give more guidance on how to find success with the lead magnet (yay for giving quick wins right away!), share expectations, and more. 

My goal is to really help the people in my community feel like they’re more than just a number. By sharing insights, packing these emails with value, uncovering bits about myself, and writing in a story-driven, personal tone, I’m able to create an environment where they feel seen and understood.

My open rates remain high throughout the sequence, with 80%+ on the first email and 55%+ on the remaining. After the last email, these subscribers then start receiving my weekly nurture emails which have a 45%-60% open rate!