Some faves to get the juices flowing
10 Lesser-known approaches to add value to your emails
When it comes to writing emails to your audience, do you know what kind of value to add that makes them excited to read more? Adding value is more than tips, tricks, and actionable steps… and these 10 approaches will help you create a community of engaged, excited readers, and ultimately, grow your biz.
10 Things I wish I knew before leaving my 9-5 & becoming an entrepreneur
Planning on leaving your 9-5 for the freedom of becoming your own boss? Already made the leap but were met with a bunch of challenges you weren’t prepared for? As much as I thought I knew everything I’d be up against, I was wrong. Here are 10 things I wish I knew before leaving my 9-5 and becoming an entrepreneur.
Don’t make these 7 email mistakes!
Email marketing only works if the emails you’re sending are ones your subscribers want. So much effort goes into list building and collecting those invaluable email addresses, so make sure you keep growing your biz by sending some damn good emails! I’ve seen a LOT of email mistakes and these 7 are a few you definitely don’t want to make.
How to improve your copy & messaging so people actually care
When it comes to creating strong messaging for your offer, making sure your readers feel valued, heard, and understood is important. These tips will help you direct the focus to your community instead of on you, and by doing so, you’ll ensure they feel connected to you, what you stand for, and the things you create just for them.
10 Soft skills for successful entrepreneurs
When navigating the world of entrepreneurship, soft skills are going to be the things that set you apart and help you achieve success. Soft skills are transferable qualities that will help you no matter what industry you’re working in. These are 10 soft skills you need to find success in your entrepreneurial journey.
7 Ways to write a hook for your story-driven emails
When it’s time to write your email, creating an intriguing hook is one of the most important parts you really need to get down. It’s the single line that will make people want to keep reading or not! Here are 7 ways you can pull details from your story to write the perfect hook.
The butterfly effect, modern marketing, & your story’s impact
Your stories are a powerful tool you should be using in your biz. They help your audience relate to you, build true connections, and create a sense of trust. By sharing your stories, you can positively impact other people and change their lives in meaningful ways.
The dark side of entrepreneurship - 7 struggles & 7 ways to prepare
Entrepreneurship isn’t always rainbows and butterflies. There are a lot of challenges and struggles that entrepreneurs face every day and no one seems to be talking about them. Here are 7 struggles to entrepreneurship… and 7 ways to be prepared.
7 Essential storytelling techniques to use in your emails
You know using story-driven emails can help build connection and trust… but where do you begin? These 7 essential storytelling techniques are basic, but powerful, and can be used to help you write more effective, engaging emails that use story to connect, inspire, and create a stronger sense of community within your email list.
Do you really know your target audience?
Knowing your target audience and their needs, struggles, wishes, desires, problems… really, everything, is one of the most important things you need to do for your business. It’s what drives your actions and ensures your messaging is relevant and interesting to them! Here’s how you can identify who these people are and what they need from you…
6 Reasons why your boring, everyday life is the perfect topic for emails
The most meaningful stories you can tell in your emails are often the ones you pull from your everyday, sometimes boring, life. They’re perfect for creating connection with your readers and building up their trust in you. Here’s why…
Think creativity doesn’t matter? Think again
What would happen if you made a conscious effort to do something that could have positive effects on your biz… and also be enjoyable, relaxing, and calming? Taking time to be creative does just that, helping improve both your personal AND your work life.
5 Things to try when your emails just aren’t performing
As an entrepreneur, finding that sweet spot for your emails can be tricky. And if they’re not performing, how do you know what to try and fix? Here are 5 different parts of your emails to take a peek at. Check them out and see where you can make changes to help serve your readers even more.
How to use benefits to make people care about your offer
When you only focus on highlighting the features of your offer, you’re doing yourself, and your ideal customer or client, a huge disservice. Learn how to find the benefits of your offer, take those benefits even one step further, and talk about your offer in a way that people actually care about.
Hey Entrepreneur… take the break you need
As an entrepreneur, there’s often a lot of pressure on us to do all the things - consistently, on time, every time. But what happens when you drive yourself and you push yourself SO hard, you lose sight of your why? Modern marketing is about building TRUE connection. So take the break you need to feel refreshed and come back to your community stronger than ever.
ChatGPT - The good, the bad, & the downright not cool
To ChatGPT or not to ChatGPT… It’s time to break down some reasons why humans are better than AI when it comes to writing copy or content. But, we’re talking about reasons why AI is a pretty great tool as well. It’s all about balance, using it to help you but not replace you. Let’s dig in…
Can a gratitude practice really affect my life and my biz?
We often think of practicing gratitude as a way to improve our lives, but it can also affect your business in positive ways too! Learn more about how gratitude can change your life, different approaches you can try, and how to bring this powerful practice into your business as well.
Write tired, edit awake
Knowing what to write can be a struggle when it comes time to sit down and get things done. Learn why I often “write tired,” the real reason why I was procrastinating, and a proven way to beat writer’s block.
Pivot! Taking your email from story to action
We all love a good story-filled email. But getting that story down is only half the battle.
The other half? Actually connecting it to the point. You know, the reason you’re writing the email in the first place.
Learn what you need to look for that’ll help you pivot your email from story to action with ease.
Nature helps your biz. Here’s how
We all hear that spending some time in nature and being outside is good for us. But what does it actually do? In addition to supporting our bodies and our minds in various ways, it can help us be better in our biz as well.
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A welcome sequence is arguably the most important email sequence you need for your biz… but why is it so important? And what do you need to include inside? This post covers reasons why you should always have one so you can get started today.