As an entrepreneur, it may seem like sharing your everyday, normal stories is pointless… but it couldn’t be further from the truth. Your “boring” stories are some of the most powerful things you can be sharing in your emails, and in this post, you’ll learn why.

As an entrepreneur, you likely know the importance of consistently emailing your list with valuable content. But how do you come up with 52 new ideas to write about each year? Easy: you keep a story bank. This post teaches you how to create one, what to write inside, and where to get ideas for your stories.

When it comes to email copywriting, there are a TON of articles to help you nail down the basics. But what about tips for storytelling? This post will help you improve your email copy and tell better stories, so people are actually excited to see you in their inbox.

Ever wonder what makes an email so damn great? Beyond storytelling, there are a handful of components you can add to your emails to make them irresistible to read. And today, we’re digging into someone else’s writing for inspo and tearing apart one of their emails to uncover what makes it so damn good.

When it comes to creating strong messaging for your offer, making sure your readers feel valued, heard, and understood is important. These tips will help you direct the focus to your community instead of on you, and by doing so, you’ll ensure they feel connected to you, what you stand for, and the things you create just for them.

When it’s time to write your email, creating an intriguing hook is one of the most important parts you really need to get down. It’s the single line that will make people want to keep reading or not! Here are 7 ways you can pull details from your story to write the perfect hook.

Your stories are a powerful tool you should be using in your biz. They help your audience relate to you, build true connections, and create a sense of trust. By sharing your stories, you can positively impact other people and change their lives in meaningful ways.

You know using story-driven emails can help build connection and trust… but where do you begin? These 7 essential storytelling techniques are basic, but powerful, and can be used to help you write more effective, engaging emails that use story to connect, inspire, and create a stronger sense of community within your email list.

The most meaningful stories you can tell in your emails are often the ones you pull from your everyday, sometimes boring, life. They’re perfect for creating connection with your readers and building up their trust in you. Here’s why…

We all love a good story-filled email. But getting that story down is only half the battle.

The other half? Actually connecting it to the point. You know, the reason you’re writing the email in the first place.

Learn what you need to look for that’ll help you pivot your email from story to action with ease.